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Pardot Marketing Automation

Pardot's marketing automation solution shows sales teams exactly where to spend their time by scoring, nurturing, and handing off sales-ready leads. As a result clients have seen up to a 700% increase in lead follow-up efficiency and up to a 400% increase in the number of product demos scheduled with prospects. Pricing starts as low as $500 per month and plans do not require contracts.

Email Marketing

Email blasting, drip marketing, autoresponders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.
  • Create professional emails with the WYSIWYG email editor
  • Touch prospects with automated lead nurturing
  • Increase response rates with dynamic content and scheduling
  • Achieve maximum deliverability with email authentication and compliance

Landing Pages

Build landing pages and forms with intuitive drag-and-drop builders.
  • Manage brand consistency with custom templates
  • Build professional forms and landing pages with drag and drop builder
  • Use custom fields and progressive profiling to capture prospect information
  • Allow only corporate email addresses for quality leads

CRM Integration

Pardot integrates natively with, SugarCRM, Netsuite, and Microsoft Dynamics CRM.
  • View all prospect activity right from within the CRM
  • Bi-directionally sync leads and contacts to keep segments current
  • Pull down opportunity values for closed loop reporting
  • Single sign-on for easy switching between apps

Prospect Tracking and Analytics

Identify visitors with "Website Caller ID", track all prospect activity with micro-web analytics, and measure campaign ROI.
  • View a log of all prospect touch points
  • Filter our certain domains or IP addresses from analytics
  • Host your files and view their activities
  • Look up company information of anonymous visitors


Take the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes.
  • Build rules to automate lead qualification
  • Automatically assign leads to reps based on attributes
  • Remove the manual task of scoring and grading leads
  • Notify reps of actions taken by prospects

Lead Scoring

Automatically score and grade your prospects and follow up with only those meeting your ideal customer profile.
  • Qualify leads before assigning to sales
  • Score leads based on implicit factors
  • Grade leads based on explicit factors
  • Customize scoring and grading for your business

Real-time Sales Alerts

Automatically notify your sales teams of significant prospect and visitor activity.
  • Get real-time alerts of visitor and prospect activity with LeadDeck
  • Access your Pardot records on your iPhone with Pardot Mobile
  • View the actions of recently online prospects in Pardot
  • Receive a daily digest email of assigned prospect activity


Bridge the gap between all your favorite tools.
  • Sync Pardot with third party applications
  • Manage marketing channels within Pardot
  • Connect with Jigsaw and LinkedIn for prospect information
  • View Pardot information with your CRM

Search Features

Index your website and serve up relevant results to your prospects. Integrate Google AdWords and calculate your true paid search ROI.
  • Create a Pardot hosted site search
  • Associate search queries with prospects
  • Track revenue from natural search
  • Integrate Google AdWords to calculate ROI

  • Closed Loop ROI Reporting

    Measure marketing and sales effectiveness with easy to configure reports and charts.
    • More than 40 canned reports included with every account
    • Create your own reports and graphs to track your KPIs
    • Have reports emailed to you at set intervals
    • Export as CSV files for offline analysis


    View a Demo

    Solution Download

    Pardot Marketing Automation Datasheet